PINE-SOL | ORGANIC SOCIAL

Creative & Strategic Direction, Art Direction, Production, Editing, Graphic Design, Animation, Illustration

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HELP | Pine-Sol came to us with an almost 100-year-old brand wanting to attract the newer generation. Everyone knows who Pine-Sol is, or at least has an elder relative who has been cleaning their house with Pine-Sol since they can remember. But they don't just want to be known, but remembered, and on top of people's minds. 

HOW I HELPED | I was able to bring in my sense of humor that resonates with our TikTok audiences and create 2 series that merge Gen Z brainrot and RTB client ask into a melting pot (I know that sounds crazy), but what my work helped the brand open up a new way of delivering RTB focused messages!