PINE-SOL | ORGANIC SOCIAL
Creative & Strategic Direction, Art Direction, Production, Editing, Graphic Design, Animation, Illustration​
CHALLENGE | Make Pine-Sol, a nearly 100 year old brand, the most socially relevant cleaning brand in the category.​
SOLUTION | A series of whimsical, humorous Tiktoks that blend Gen Z brainrot with Pine-Sol's RTB.
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PINE-SOL x ANIME - CLEAN MY SOL
We created an anime series where each character repersents a Pine-Sol scent and demostrates a vulnerable side of human nature.
Through fighting different villians educate our fans on Pine-Sol RTBS. I also created trading cards of the characters to tap into the collector's marketing success.
Impressions:756.2K
Impressions: 144K​
FAN SO HARD I GOT IT ON ME - PINE-SOL TATTOO
With our temportary tattoo Tiktok video going viral and hopping on the trend " my boyfriend will do this if I get x likes and (brand name) comments" we were able to connect with our fan Sydnee and sponsor her husband's tattoos of her name and the Pine-Sol bottle. We were also able to activate further and launch the temporary tattoo on our Tiktok shop.
Impressions: 292K
Impressions: 7.4M
Impressions: 881.8K
